Service Quality To Customer Loyalty Through Indihome Cutomer Value In West Bandung

Authors

  • Rosita Widjojo Indonesia International Institute for Life Science
  • Khusnul Khotimah Universitas Yapis Papua
  • Zakaria Zakaria Universitas Yapis Papua

DOI:

https://doi.org/10.55098/joer.3.2.119%20-%20131

Keywords:

Service Quality, Customer Loyalty, Customer Value

Abstract

The purpose of this study was to determine whether there is a relationship between service quality on customer loyalty and customer value as a mediating variable. The research method is quantifiable and qualitative with the type of associative research. The population in the study was all customers of indihome west bandung regency which amounted to 872 people. The sample numbered 130 people taken with slovin formula, with purposive sampling is sampling technique type accidental sampling. Tools in this study using Amos 25 and supported by sobel test. The result shows an indirect relationship of 0,970 > direct 0,076, and the sobel test result of the Z value is 4,77353 > dari 1,65694. This means that there is a relationship between service quality to customer loyalty through Indihome Customer Value in West Bandung

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Published

2023-11-30

How to Cite

Widjojo, R. ., Khotimah, K., & Zakaria, Z. (2023). Service Quality To Customer Loyalty Through Indihome Cutomer Value In West Bandung. Journal of Economics Review (JOER), 3(2), 119–131. https://doi.org/10.55098/joer.3.2.119 - 131

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Section

Articles